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MENSWEAR STYLE X CÎROC #MYARRIVAL
OUR SPRING TAILORING ‘ON ARRIVAL’ CAMPAIGN IN EAST LONDON
Photography by Gemma Boyle
You may have seen the recently launched CÎROC Ultra-Premium Vodka collection of images in Rio De Janeiro by legendary photographer Mario Testino. The On Arrival campaign sees CÎROC and Testino handpick emerging talents from across the globe that they believe have skyrocketed into the spotlight and document their celebratory moments of arrival.
With weather far from that of Brazil’s beaches we aimed to capture our own On Arrival campaign featuring Editor-in-Chief Craig Landale with spring tailoring as the focus.
The styled outfit worn by MWS Craig focussed On Arrival and celebration with a Spring Tailoring look featuring a simple unstructured blue suit, brown boots, blue houndstooth shirt and a beige overcoat. The outfit is a perfect understated and sharp party look which will take you from the day into the night. The venue was a stylish penthouse in East London’s Spitalfields area which featured classic and industrial homewares and a long balcony with sweeping views over London – a perfect event space for a small event with friends.
The east London landscape was chosen to reflect the CÎROC bottle itself. The area is a wonderful mish-mash of classic period buildings and modern glass skyscrapers, with amazing graffiti artwork on every street corner. We believe this closely signifies the bottle design, with a long elegant bottle with featuring a striking blue to clear fade – a work of art!
We opted for the team favourite cocktail named SCÎROCO, a delightful combination of everyone’s favourite cocktails, the cosmopolitan and the mojito with CÎROC vodka, cranberry juice, lime juice and fresh mint. To make this cocktail simply crush mint leaves in the glass to release flavour, add crushed ice and Cranberry juice, then garnish with mint and a grape.