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INTRODUCING MERRELL AW15
BUILT FOR THE OUTDOORS AND STYLED FOR THE CITY
This AW15, renowned outdoor footwear brand Merrell breaks into the lifestyle arena. Launching the ‘Emergy’ exclusively in selected OFFICE stores, the shoe promises to bridge the gap between the trail and the city. Known for their specialist hiking boots, Merrell has taken the leap to design a hybrid trainer influenced by its outdoor heritage with style to hit the streets. In true Merrell style, the ‘Emergy’ ensures a combination of style and comfort merged with Merrell’s patented performance technology: M Select Fresh provides breathability and M Select Grip delivers slip-resistant traction on wet or dry ground. The non-slip tongue with foam padding provides comfort, while the breathable mesh lining and hidden air cushions provide durability to get you ready for your everyday adventure.
Merrell is now the largest outdoor footwear brand in the world. The brand that eliminates barriers to enjoy ‘outside’ adventures. The Emergy is born from Merrell’s deeply rooted outdoor heritage, yet built to perform and meet the expectation of a modern world. Offering versatile yet stylish product built for both the trail and the street. Fusing our latest technology with traditional craftsmanship in silhouettes that have nostalgic nod to our past.
Lead designer, Martin Dean says. “The challenge was simple – create a shoe that’s made for the streets but also ready to hit the dirt. Merrell’s heritage as an outdoor footwear brand also had a big influence on the design process; this is most noticeable on the sole, which takes inspiration from an indoor climbing wall and uses bold bright colours to contrast the shoe’s upper.” Luke Mascolo, buyer at footwear retailer Office believes “Emergy will be a popular style amongst shoppers this autumn.” Willie Irvine, UK Country Manager of Merrell, said, “Merrell’s Emergy perfectly provides a footwear response to an apparel led trend which sees performance outdoor brands increasingly being worn up and down the high street”.
Available in four of the season’s key colours- Stone, Black and exclusive to OFFICE the Brown and Navy. Emergy is due to hit OFFICE stores in mid-September 2015.