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DISCOVER THE SWEENEY LONDON COLLECTION
AN AMBITIOUS PROJECT WITH OLIVER SWEENEY, A GROUP OF MENSWEAR INFLUENCERS & PREMIUM FOOTWEAR RETAILER SOLETRADER
Heritage sometimes needs to be played on and pushed forward and the best brands do this so well. Oliver Sweeney have done just that with their new diffusion brand ‘The Sweeney London’ for Autumn/Winter ’15. To celebrate the launch, Oliver Sweeney embarked on an ambitious project with a group of menswear influencers and in partnership with premium footwear retailer SOLETRADER. They challenged the London-based influencers to go out, explore and document the capital to create a series of images that capture what it means to #LiveYourCity.
From fashion to food, from music to photography, they hand-selected a diverse range of creators that unlocked some of London’s hidden gems, under-the-radar locations and iconic scenes to present a vibrant, eclectic panorama of the city that Sweeney London calls home.
The Sweeney London range is designed with a youthful, independent spirit, blending the key aspects of premium quality and construction that make Oliver Sweeney shoes special with an aspirational, unconventional attitude. With smart styles that give you the confidence to fulfil your potential, to casual weekend styles for independent explorers - the range is all about tearing up the established rules and coming up with your own way of doing things. Wear them how ever you feel - casual or smart, to work or to a party.
My personal favourite model is the Abbot Navy Monk strap shoe, elegant featuring textured leather uppers and two metallic buckles. Blue detailing adds a playful edge while the thick rubber sole completes it - perfect for when you are suited up or for casual days with a white t-shirt and a pair of slim fit jeans. Why nor head off on an adventure in the Airton Tan boots, this is a combination of a classic boat shoe with a formal ankle boot. Metallic eyelets and slim laces create smart detailing while the textile heel tag and wood effect midsole finishes it nicely.