INTRODUCING DAVID BECKHAM NEW BEYOND FRAGRANCE
OUR VIEW ON THE FRAGRANCE AND A GIVEAWAY
Photography by Craig Landale
David Beckham has written his own legend; if you dare to believe, anything is possible. And he is living proof that drive, energy and determination can take a man to the pinnacle of his career, personal life and beyond. Football hero, sporting ambassador, charity campaigner, adventurer, style icon, father - for David there are no limits to who you can become. A modern fougère herbaceous fragrance with notes of Grapefruit, Black Pepper and Vanilla - David Beckham Beyond expresses the power to dream… fight… become… and go beyond.
The main values of this fragrance are Ambition, Drive and Determination which are certainly three values that we work towards here at Menswear Style. We’re constantly striving to compete with the biggest men’s lifestyle publications globally. It is this high ambition which stops us from sitting still for too long, and we’re constantly striving to innovate so that we remain modern and to appeal to an ever growing reader demographic.
“When I first moved to London and set up the Menswear Style office I knew I could make this a success through my knowledge of digital marketing combined with sheer drive and determination.” – Craig Landale, Founder & Editor-in-Chief.
The fragrance attributes of Glamour, Confidence, Stylish and Daring are also coincidently 4 words which can describe Sprezzatura – an Italian word which is gospel to many men and is something we truly believe in. The meaning is an idea coined by 16th century courtier and diplomat Baldassare Castiglione that explains how to conceal any effort you’ve made to looking stylish. It means looking dapper with complete nonchalance - It’s about making style look easy.
We’re giving our readers the chance to win a bottle (40ml / 1.35fl oz) of ‘David Beckham Beyond’, simply leave a comment below telling us what your best achievement in life has been and how you needed to go ‘Beyond’ to succeed. We will pick a winner by random draw at 4pm November 16th – good luck everyone!