5 DANISH BRANDS YOU SHOULD KNOW
A COUNTRY KNOWN FOR MINIMALIST, UTILITARIAN, WORKWEAR-INSPIRED DESIGNS
We've been searching the globe to round up the best menswear brands you need to know about. From Europe to Asia, we've been hand picking some of the top brands from some of the world's best-dressed nations so that you can check them out. If you're up for exploring some new brands then you should definitely check out Denmark; a country known for minimalist, utilitarian, workwear-inspired designs. If you're a newcomer to Danish menswear then here are a few great labels to get you started.
Since 2002 Wood Wood have been putting Denmark on the map with their sports and streetwear inspired designs. With a mutual love of graffiti culture and street fashion, Karl Oskar-Olsen and Brian SS Jensen decided to found their contemporary streetwear imprint in Cøpenhagen. With a strong focus on collaborations, Wood Wood have put out collections with big names such as Nike, Ellesse, Barbour and Reebok and have made a name for themselves as one of the country's strongest alternative menswear brands.
Going back to our point about Danish utilitarian and workwear inspired designs, nobody is doing it better than Norse Projects. Their staple pieces are a classic 5-panel cap, a string of artist-designed graphic print T-shirts and a large selection of high-quality basics. As well as this they're known for their simple yet functional outerwear collaboration with the next label on our list, which whilst looking great, also performs fantastically in that harsh Scandinavian weather.
A true heritage brand; Elka are to the Danes what Barbour are to the British. They are famous for their no-frills waterproof jackets, which can stand up to pretty much whatever is thrown at them. Like Barbour, the past decade or so has seen the brand gain favour in the fashion world, especially since their Norse Projects partnership.
Han Kjøbenhavn have been making great looking, modestly priced sunglasses since 2008. If you're after a pair of shades for the summer and your looking for a change from the RayBans then you could do a lot worse than a pair of these bad boys. With prices starting from around £70 they won't break the bank and there are some really nice twists one some classic frame designs. As well as eyewear Han Kjøbenhavn have branched out to offer a range of apparel too, so if you fancy a change in your wardrobe then we'd advise you to take a look.
Quintessentially Scandinavian, minimalist designs that are built to withstand the changing tides of fashion, and instead focus on timeless style. In other words, simple clothes which will always look great and will stay relevant no matter how trends evolve. Have a look at their jackets and crew necks, and if you want to update your wardrobe with some quality basics then you need look no further.