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Finisterre and RNLI Collaborate for Charity

Starting out in 2003, based on the coastline of England in St Agnes, Tom Kay set out to create a company that provided functional, durable and innovative items for people who love the sea. Although their head office is situated in the far south of the country, they actually have their own store in central London on Earlham Street. If you aren't familiar with the brand, they produce great classic everyday casualwear including a variety of chinos, colourful merino layers (perfect for autumn) along with basic tees, printed swim shorts and brilliant wool socks. They sell more practical accessories for those who regularly surf and swim and are even currently researching into designing recyclable wetsuits to aid the prevention of huge amounts of wastage created by surfers every year. A very interesting idea. Their collections are extremely wearable and the company pride themselves on making quality clothes that last. They even provide their own repair service for scrapes and tears.

Most recently, Finisterre have collaborated with the Royal National Lifeboat Institution for a limited-edition capsule collection. This seems to make total sense for the brand, as not only do their style aesthetics revolve around the British coastline, but founding member, Tom Kay, acts as a volunteer crew member for this lifesaving charity. He started working for the RNLI around the same time that he set up Finisterre and its clear the importance of this charity still remains strong; "The RNLI + Finisterre means a lot to me personally, and to work with the RNLI on this limited-edition range was a big moment for us. The resulting product embodies our shared love and respect for the ocean, a seafaring heritage and the hardiness of the human spirit."

The collection has their forthcoming season in mind as it consists of warm items such as the thick Gansey lambswool fisherman jumpers (£95) and Alpaca beanies. Both are ideal key items for the winter wardrobe. The jumpers would look great worn over a pair of chinos or with their own selvedge 13 oz denim, made from 100% organic Japanese cotton. Possibly the most dominant item in the collection is the Cromer jacket (£275). This fully waterproof outerwear piece is ideal for the wet and windy weather we will undoubtedly experience during the winter months. It also has waterproof zips to keep out the rain. Keeping environmental aspects in mind with the design, Finisterre have created their own recycled 'engineered insulation' for this jacket and an FC (fluoro-carbon)-free outer fabric. Remaining as sustainable as possible is another key commitment of Finisterre.

In addition to their heavy knit jumpers, there is also the versatile 100% organic cotton navy hoody and classic grey sweatshirt which will be perfect for relaxing in on a weekend, or for layering up underneath the jacket. Both come in a simple design with the ‘RNLI + Finsterre logo’ in the bottom corner. There are a small select range of accessories available in this collaboration too, which include a pompom rib stitch beanie, Alpaca blend socks, organic cotton printed tote and even an RNLI pin designed by Falmouth artist, David Doran. Finisterre will donate 10% of all sales to the RNLI charity in support of their hard work to save lives at sea.

Bec Loades

With a strong passion for fashion, Bec has retail experience in styling and enjoys researching new style trends and seeking out upcoming menswear brands.

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