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SUPERDRY LAUNCH ‘THIS IS THE JACKET’

IMPRESSION-MAKING DOWN JACKETS, PADDED PARKAS AND MILITARY BOMBERS

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Superdry Launch ‘This is the Jacket’ for AW17

The recent unruly weather serves as a cold reminder of the unruly British climate. This has compounded the nations narrative of having archetypically miserable weather and the nation collectively catalogued its summer wardrobe which saw an en passant of sun, which itself arrived like a party guest never removing his coat.

In short, the colder seasons are back. 'Tis the season to not only scroll through endless reams of fallen leaves across Instagram pages, but to find your punisher. That hero coat - the winter jacket that you'll welcome enslavement to as it slowly morphs into a second skin. An extension of your personality.

We've turned our eyes towards the new AW17 jackets from Superdry that once again offer a breadth of variety from lightweight outerwear as summer makes way to autumn, to down jackets keeping you warm in extreme cold. The cross-seasonal saviour weapon of choice would be the ripped and ready denim. Their traditional denim jackets have been given a modern twist with Superdry varsity badges, and Sherpa linings. Alternatively, go more sartorial with a wool double-breasted coat, which can be paired with casual separates for a high-low contrast. Superdry are famous for their Windcheaters’ yet having worked in retail for 3 years selling Superdry, I can tell you the Superdry Bridgecoat also repeatedly sold out year on year.

The Superdry men's Rookie Merchant Line Peacoat (which is a classic naval-inspired double-breasted coat) acts as a nice caveat to the Bridgecoat. Made from wool rich premium Melton fabric, it has a double-breasted button fastening along with two front pockets. The Peacoat was popularised into everyday use, like most military wear, firstly by its utility and practicality. Shortly after it would become common place, almost voguish, after films like Sand Pebbles with Steve McQueen and later The Last Detail with Jack Nicholson, stylised, arguably immortalised the look.

Speaking of military styles, Superdry has bolstered their series of Rookie styles, adding military-style fastenings and adjusters, plus practical pockets. In particular the Rookie Winter Aviator caught my beady-eye. This jacket offers great layering versatility due to its neutral colour. For protection it has a lining consisting of Sherpa and quilting, two front popper fastened pockets, a zipper fastening and ribbed cuffs and hem.

There are some interesting twists on the Parka this season. Their fleece-lined styles and detachable faux-fur trimmed hoods ensure the protection you'll need, but the exaggerated chest pockets and elongated zip fastens keep the look contemporary. We mentioned the Windcheater briefly and it's not gone unnoticed by this fashion blogger that Superdry has totally rebranded the garment for AW17. Complete with immersive fleece-lined arctic styles, colour pop zip jackets with triple layer fastenings and microfibre wind-bombers with faux-fur detailing, it's available in an array of colours tailored to your style.

If you're looking to go more luxury than street, I'd be tempted to add the Remastered Rogue Trench Coat as a contender for your winter key pieces. This classic trench coat features a high collar which is perfect for keeping the elements out, a hook and eye collar, front button fastening, two outer popper fastening pockets and shoulder epaulettes. In keeping with the deep history, coined after the men whom wore it whilst in the trenches of WW1, its double-breasted, and oversized coats with deep pockets.

There certainly is a decent plethora of jackets released this season from Superdry. I'm going to make an executive decision and plump for the Superdry men’s wax Flight bomber jacket. No man is complete without a bomber jacket in his arsenal and this one is padded for protection and quilt lined. Just like every Ferrari should come in red, this one comes in the correct Khaki hue.

Now we want to hear from you. Which Superdry AW17 winter coat will be your weapon of choice? Do you agree with the ones I've highlighted and what do you think of the new twists on the old classics? Leave a comment in the box below and tell me what you think.

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