HOME > New Collections >



Written by in New Collections on the

Adidas Originals launches Pharrell Williams SS18

Pharrell Williams is back with another collection for adidas Originals for Spring/Summer 2018 with a 3-part Series. This new season brings inspiration from northern India and the ancient spiritual Holi festival, known as the festival of colour. Pharrell is obviously known for his colourful trainers in collaboration with Adidas, however the first part of this series, launching tomorrow (February 23rd 2018) is completely white and aptly titled 'Blank Canvas'.

If you have taken part in any of the Holi festival celebrations in London, or around the world, you will know that you are encouraged to wear all white whilst bags of brightly hued powders are hurled in the air and at one another; the colours represent long lasting good fortune for the future. The Blank Canvas collection is made up of four pieces of clothing and footwear (3 pairs of trainers and one track top) that continue Pharrell's message of peace and equality.

Blank Canvas
Blank Canvas

The Hu Holi adicolor story delivers apparel and footwear in the playfully iconic adicolor paletteof blue, green, yellow, and red - a cultural icon for the streets. A riot of bold primary hues, the range channels the soulfulness of this collaboration, reflecting Pharrell’s founding vision of colour as an equalising force among people. Graphic and bright yet simple in composition, Hu Holi adicolour pieces feature bold tone-on-tone combinations.They exude an honest and playful vibe, able to be worn and styled for multiple occasions.The product and the colours are equal heroes in the design - striking in both texture and saturation.

Hu Holi adicolor
Hu Holi adicolor

The Hu Holi Powder Dye collection delivers wildly colourful unisex sportswear essentials, such as the Hu Holi Tee, which boasts reflective Velcro patch detailing embroidered with the phrase “HU MAN BEING.” The multilayered, oversize Hu Holi FZ Hood features reflective piping, Colorado-inspired cutlines, and tone-on-tone embroidery of the words “SPECIES” across its back. Meanwhile, the coordinated Hu Holi Crewand Hu Holi Short make for a fearless play for style and colour.

Hu Holi Powder Dye
Hu Holi Powder Dye

This is the fourth year of the highly successful collaboration between adidas and the NERD singer. They have chosen to continue the Hu journey in this series with the extremely popular Hu NMD and the more recent Tennis Hu. The third pair of shoes in the collection are the more modern take on the classic Stan Smiths. All three designs consist of a Primeknit upper and white laces, with the Stan Smith and Tennis shoes lined with white leather. The final piece is the Hu Knitted TT which is an engineered, 2-way zip, track top. This stark and crisp white top features various panels and patch-style embroidery, with the phrase "HU MAN BEING" inscribed on it.

This pristine collection is perfect to bring about the excitement of the upcoming spring and summer 2018 seasons. All the pieces can be worn as they are in their pure white form, which would look great on holiday with denim shorts and a simple white T-shirt - or you can choose to be more creative by adding colour - in whichever way you please, as Pharrell is strongly encouraging due to the soulfulness of the Holi festival. You don't have to wait long for the next two series as they will be launched by the end of the month, so keep your eyes peeled, these Adidas Originals x Pharrell pieces will probably sell fast.

Bec Loades

With a strong passion for fashion, Bec has retail experience in styling and enjoys researching new style trends and seeking out upcoming menswear brands.

twitter  linkedIn  blog 
previous post
next post