HOME > New Collections >



Written by in New Collections on the

Farah + Martin Parr Summer Collection Project

We’ve teamed up with Farah to showcase their new collaboration collection shot by legendary photographer Martin Parr, and we have a £100 voucher to give away to one of our loyal readers too. Martin Parr is known for his photographic works taking a satirical look at British life and subculture. He's partnered with Farah to shoot their latest summer collection, inspired by British quintessential seasides and holiday goers.

Both Parr's works and Farah's identity are strongly connected to the youth culture and suburban narrative, the collaboration examines this common ground to create a unique series of photographs and limited-edition products. For those of you not familiar with the Farah Menswear brand, they have a philosophy firmly rooted in British menswear, crafting pared-back classics for modern living, balancing aesthetics with function, for design with true permanence.

“I always enjoy the challenge of working with brands like Farah, to try and create images that have some personality, just like the clothes.” – Martin Parr.

There are also two limited-edition products which feature one of Martin Parr’s iconic images on them. The T-shirt and Hoodie is available now whilst stocks last, so don’t hang about on this one chaps. Our Editor-in-chief, Craig Landale, picked out a couple of items to create his favourite look from this summer collection. The rather relaxed baseball inspired Zemlack short sleeved raglan T-shirt has been teamed with the Hawk washed chino shorts with that all important just-above-the-knee fit.

At just £80 for the full outfit we think this is a decent price especially for such a great fit and such comfort that comes with quality garments like these. This look is a great understated monochrome one that is summer holiday-friendly without being overly colourful.

“Martin Parr's fondness for documenting British holiday goers have long been an inspiration to me.” - Chris O'Brien, Farah Designer.


Yes, that's right, we promised you a £100 voucher giveaway in the opening paragraph. If you want to get your grubby hands on this prize simply enter your name and email into the below form and we will pick a winner 27th June 2018 – good luck everyone!

previous post
next post