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New & Lingwood: London’s Best Kept Secret

Are you planning on visiting London to shop for Christmas Gifts? A complete compendium of those signature male presents, no matter the budget, can be found in New & Lingwood on Jermyn Street. Their breadth of offer with regards gifting opportunities – from pocket squares to ties, knitwear, socks, shirts, shoes and tailoring to £2500 luxury gowns is incontestable. For our US readers that won't be making the pilgrimage to the UK this year, New & Lingwood have a store opening at Lexington and 71st in NYC on 9th November this year as promised by their Creative Director Simon Maloney on the MenswearStyle podcast.

Starting from £20, New & Lingwood's socks are the ideal stocking filler. Many come in a plethora of different hues, suited for eccentric tastes neatly avoiding conspicuous superstitions (My Dad hated anything to do with the colour green).

Any gentleman would love to receive a New & Lingwood decorative silk pocket square this Christmas. With a multitude of different jacquard patterns, paisley and eclectic retro 50s poster art print patterns. All 100% silk, 100% exclusive to New & Lingwood. Their shoes range has been carefully curated by the in-store assistant Stephen, who has been with the company for over ten years. New & Lingwood manufacture their shoes in the cobbler capital of Northampton, but source inspiration and materials from Florence and other parts of Italy. Whether it's Classic, Casual, Boots or slippers, the indefatigable quality of the footwear collection ensure this won't just be a shoe for Christmas.

How distant a memory our record-breaking summer is now we are left to suffer the merciless British winter. Tired of seeing him in the same old downtrodden coat that gets resurrected every winter? Maybe it's time to put that go-to garment out to pasture and rejuvenate his jacket attire. Immediately the ambitious Deerskin Field Jacket leaps to the forefront when shopping for outerwear. However, it's one of many esoteric coats that are on offer, each with its character and utility.

The real show pony of the menswear range; A great addendum to doing a 3D scan of the New & Lingwood gown store at 53 Jermyn Street, was witnessing the passer-by study and gawp at the audacity and ostentatious designs of the silk and velvet lined dressing gowns. Admittedly not everyone will be able to afford the £2,500 gift for their other half this year. But for those that can, must. As seen on Hugh Laurie in the BBC's Night Manager TV show.

3D Virtual Tour 

Why not take a 3D virtual tour of the New & Lingwood store on 53 Jermyn Street? Wave as you walk past the statue of iconoclast dandy Beau Brummell, situated between the main and gown boutique at the end of Piccadilly Arcade. Here you can browse through this magical menswear haven on one of London's most prestigious and historic men's shopping streets from the comfort of your sofa - enjoy!

Peter Brooker

Peter is a published author on men's style, a huge James Bond fanatic and the host of our very own Menswear Style Podcast. His new book 'From Tailors with Love: An Evolution of Menswear Through the Bond Films' is available now.

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