INTRODUCING THE MASCHIO FORUM 2019
THE FIRST FASHION BUSINESS SUMMIT SPECIALISING IN MENSWEAR AND MEN'S LIFESTYLE
MenswearStyle is delighted to announce their media partnership with the MASCHIO Forum, set to take place during the next Pitti Immagine Uomo International Fashion Fair (11th January 2019, 4-9pm). So, before you ask what this is and how to pronounce it exactly, please read on. The MASCHIO Forum is basically a fashion business summit where professionals working within menswear and men's lifestyle will meet to discuss business matters. It will take place as an official event on the last day of our beloved Pitti and has the motto of 'What Matters, With Those Who Matter'. Regular readers of MenswearStyle will know how much we love the street style seen from dapper gents throughout Florence during these 4 days, and now we're going to be jumping headfirst into the trade side by attending the forum and bringing you live updates via Instagram of the key insights and educational takeaways. And of course, a few days later you can expect an in-depth report on all what we learned first hand.
In the heart of Florence, just next to the Ponte Santa Trinita and opposite the famous Ponte Vecchio bridge, you will find the Capponi Palace (Palazzo Capponi, Lungarno Guicciardini 1) venue for the MASCHIO Forum which is just a 20 minute walk from Pitti Uomo (Fortezza Da Basso, Viale Filippo Strozzi 1). The venue is an exquisite and elegant location; a unique sixteenth-century Florentine Palazzo, with some of the greatest examples of the Italian baroque in Tuscany. This venue has breath-taking fresco paintings by some of the most renowned Italian artists in history too. So with this in mind, we will be wearing our best Pitti-esque tailoring with a touch of Sprezzatura for good measure.
To start off, attendees will be given a market analysis and business update talk by Pablo Gamundi who is the co-founder of the fashion agency De Rosega (also the event organiser). Next up, we will have an upcoming trends update from Arianna Mereu who is a freelance fashion consultant who has worked with brands such as Emilio Pucci, Max Mara group and Iceberg to name a few. The MASCHIO Forum will not only provide attendees with these top business insights, market trends and best-in-class business cases, but additionally, will give everyone the opportunity to engage on a round table - the final part of the event - titled ‘La Tavola’.
This is where everyone will sit for an open conversation on important industry topics with some of the top leaders within our industry. This first ambitious forum event will focus on the debate of online vs offline, with the bold and challenging title of ‘eCommerce or Die’. In a market where online sales in Europe account for a maximum of 12% shave vs offline sales, the experts will discuss whether eCommerce really is the answer, especially with the current market trend of direct-to-consumer online brands such as Warby Parker, Happy Socks, Ace & Tate, Away and Allbirds now entering our high streets with physical stores. The event will then conclude with a chance to network whilst enjoying canapes and cocktails in true Italian style.
La Tavola Members
Diego Fria Head Of Marketing at Filippa K: Filippa K is the leading Scandinavian fashion brand with a design and look that breathes style, simplicity and quality. London based Diego is strategically minded and a commercially focused eCommerce specialist. He is a Hyper Island and Berghs School of Communication graduate, both recognised as among the most innovative and talked about digital, communication and technology schools in the world.
Eva Perozo Guedez, Head of eCommerce & Digital at Santa Eulalia: Located in Barcelona, Santa Eulalia is a retailer of luxury brands for women and men. Eva is responsible for developing and executing trading strategies to drive performance achieved through planning global digital media campaigns to influence reach and gain brand awareness.
Federico Demartini, Head of Digital at ISAIA: ISAIA is a Neapolitan high-end menswear firm first founded in the 1920s. Federico is mobile addicted and he leads a team of ten to sell and deliver international projects with complex roadmaps and multiple competences.
Tom Graham, Ecommerce Manager at Alex Monroe: With a degree in Advertising, London-based Tom works for a company with a product which is hand-made using traditional techniques. Alex Monroe jewellery is synonymous with a very British sense of style. Now a much-loved brand world-wide, each and every piece is individually designed and handmade in England. Inspired by nature and nostalgia, every piece has a tale to tell.
Marco Crisci, Professor at Polimoda: Polimoda is a private fashion school in Florence, and Professor Marco who will be moderating the round table discussion is a fashion and luxury professional with a proven successful track record of over 20 years across the fashion apparel, retail, sporting goods, luxury hotels, beauty and cosmetics industries. He is an experienced leader, deeply educated in fashion and retailing across speciality, luxury and concept store formats.
If you're a professional working within men's fashion and lifestyle and would like to benefit from the insights, discussions and findings from this first forum event by MASCHIO, simply click here to register.