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COOL VIBES FROM FAR AFIELD FOR SPRING/SUMMER 2020
Contemporary British brand Far Afield began life just four years ago, built on the back of 12 years industry experience by brothers Chris and Mark Scholes and a brand where classic craftsmanship combines with unique design. In a time where so many menswear brands and brands in general swamp the market, the importance of cool design with a truly great fit and quality that people will remember is of the utmost importance - Far Afield stays true to sharing that mantra.
Sourcing and manufacturing their products via a trusted network that reaches as far afield (excuse the deliberate pun) as Sri Lanka, India and Turkey, Far Afield is acutely up-to-speed around subjects including ethical sourcing and a reliable supply chain in their quest to produce some of the very coolest garments around.
From the Spring/Summer 2020 season, all products within Far Afield collections will also be part of the Better Cotton Initiative (BCI), a globally recognised standards system in the pro-vision of sustainable cotton which addresses the three main pillars of social, economic and environmental issues. With a design influenced by global travel and a coming together of colours, textures, sights and experiences along the way - whether a rainy city in the UK, or a tropical setting - this contemporary menswear brand fuses these experiences to incorporate into the motivation behind their products. For SS20 customers will find an eclectic mix of pieces and colours across designs that carry an effortless wearability and summer sophistication.
‘White Island’, is a contemporary menswear collection where the brand takes inspiration from the Balearic Islands, and more specifically Ibiza. Co-founder Chris Scholes says, “For us at Far Afield we believe that lightweight cottons, linens, twills and pure cottons make our latest collection the perfect choice for men and their wardrobes this Spring/Summer season.” Using a Mediterranean colour palette, the collection takes a chronological look at the islands, setting the rural life of 1960s against the evolution of dance culture in the mid-late 80s. Print inspiration across shirting, T-shirts and swim shorts comes from all directions. There is a nod toward the flower power culture, a setting amongst the cactus trees, nature and fruit trees and also village life.
Old archival material focusing on the club and dance culture that evolved from the late 70s onwards was diligently observed. Playful and subtle references throughout the collection can be seen. Lightweight tailoring, and vintage inspired knitwear meet textured cottons and colourful poplins. Collars are button-down or open. Garments are finished to the highest standard, using the best yarns and woven fabrics and with select usage of organic cotton. Recycled plastic bottles provide base fabric on all swimwear pieces, in line with their commitment to sustainability and ethical trading.
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