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In Conversation with William Kennedy of Sons

When Co-Founders Will and Adrian became increasingly aware that losing their hair was a possibility it led them to look into treatment options. They didn’t feel ready for a short buzz cut but were left confused and frustrated at what else to do. Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that would help other men understand the facts and solutions about hair loss. Reliable and honest information just isn’t easy to find, and after booking days off for expensive appointments with unrelatable clinicians, the two Sons co-founders knew there must be a better way.

Sons offers consultations and treatment plans that are reassuringly safe. They’re a registered pharmacy and accredited by the Medicines & Healthcare Product Regulatory Agency. It is very common for men to start losing hair at some point, and the majority of men will lose their hair at some stage in their lives. However, many men don’t realise that there are effective treatments available to put a stop to this before it’s too late. Sons brings men’s health and wellbeing into the 21st Century - less stigma, clearer information, more convenience, and better results. In a recent episode of the MenswearStyle Podcast we sat down and spoke with William Kennedy, Co-Founder of Sons. Our host Peter Brooker spoke to Will about how the men's health brand was first thought up, who will benefit from their tailored treatment plans, product and free consultations, and how they're different from other hair loss companies.

Please introduce yourself and the Sons brand 

“I’m a proud Irish man living in London and Son’s is a men’s health brand, and we are targeting areas of men’s health that men usually find difficult to seek treatment for or speak about. The first area that we’re looking at is hair loss. We formed the business in late 2019 after myself and my friend Adrian were having a pint in a pub in South London and found out we had both ironically been to one of the leading clinics in the UK for the prevention of hair loss. We were both very dissatisfied at the experience we’d had at the clinic and the overall price. We thought we could do a better job and it was lucky that Adrian’s background is in clinical research – working within the clinical market for the past 10 years and he is a Doctor of Science with a PHD. He was able to explain to me about the science behind the products and how we could source and licence those products. I had the idea of creating a brand that would normalise the conversation in the stigmatised area of men’s health. We could remove the clinics from bricks and mortar and bring it online, offering free consultations with GPs and a pharmacy that would dispense and deliver the medication directly to consumers.”

“We operate an online consultation model, so you’re brought into a secure portal and you fill out a number of questions in an assessment. The complete consultation is then sent to our medical team for review which is done the same day, which will either be approved or they will look for more information from the patient which may be a follow up with a phone call or video call consultation. Once approved by the GP the pharmacy will dispatch the medication within 3 days. We did a lot of research around our products and only use what is clinically proven to deliver the best results. We bring four products together which deliver positive results in 94% of guys. The consultations are free, and our monthly subscription has no contract, so the customer can cancel at any time. Hair loss is a common problem for guys, and we want to make it an affordable solution. We have a brand that is going to resonate with the consumer.”

This is a shortened transcribed edit of episode 52 of the MenswearStyle Podcast with William Kennedy, Co-Founder of sons.co.uk You can listen to the full version below or listen on Apple Podcasts, Spotify or your favourite podcast player.

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