Written by Menswear Style in New Collections on the 23rd April 2020

Founded in 2017, Forge & Foster is a watch company based in London, that designs, manufactures and markets modern-aesthetic watches for everyday living. Their most recent release, the Avantian X Series, gives a glimpse into how the brand is evolving from other direct-to-consumer brands to provide everyday consumers with the impeccable style found in high-end watches at a remarkably accessible price point. With several online watch brands and designs offering similar minimalist aesthetics, founder Steve Allen wanted to provide something more individual and unique to consumers. In doing so, he created a watch that evokes strong emotions from the wearer and those who see it out in public.

The Avantian X (a play on the term “avant-garde”) was built with this intention, and its striking design language accomplishes this in strides when worn. From a distance, it is unashamedly bold, with strong angular shapes and bezel screws. Up close, it captivates attention and imagination with its open-work, 21-jewel, skeletonized automatic movement with 41-hour power reserve. It can be powered by kinetic movement (day-to-day walking) or by manually winding the crown.

When you put the Avantian X on your wrist, you will be immediately surprised by its level of quality, as the overall presentation exudes exceptional bang for your buck. It boasts a 44mm 316L stainless steel casing with scratch-resistant sapphire glass on the front and back of the watch face, and an incredibly high-grade FKM rubber strap that feels smooth along your wrist. More importantly, the watch feels perfectly balanced in its size and weight and does not feel “big and bulky” with its sleek 12mm case thickness. The Avantian X is currently featured in two colours -- Rose Gold PVD (Ghost) and Steel (Spectre), with the intention of releasing other iterations and sizes in the future.

Overall, starting from just £215/$269, the Avantian X is a masterstroke at executing solid value on the promise of high-grade materials and an uncompromised style for everyday wear without breaking the bank. This timepiece is bound to be noticed and will generate compliments wherever life takes you. It's a must-have for your collection. Forge & Foster offers free worldwide shipping from both Chicago, IL, and London, and the expedited shipping option guarantees you will receive your new timepiece in 1-3 working days.

forgeandfoster.com

A look at the new Avante-Garde and High-grade Timepieces in the Avantian X Series Collection by London watchmaker Forge & Foster.