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NEW TRENDS IN MEN'S UNDERWEAR

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New Trends in Men's Underwear


Men’s underwear has gone through a whirlwind of change. Evolving from loin cloths in ancient history to what we know today with briefs and boxers, men’s underwear has seen it all. Here, we unpack all the latest men’s underwear styles, fashion and trends.


Boxer briefs 

More and more men are making the change to boxer briefs. A hybrid of briefs and boxers, boxer briefs offer the best of both worlds giving you the safety and security of briefs, but also, the comfortability and flexibility of boxers, without the chafing. Win win. Boxer briefs come in a different array of price points, styles, prints and colours, so it’s all up to you to choose, depending on your budget and personal preference. You simply can’t go wrong with a decent pair of boxer briefs.


Hamilton and Hare
Hamilton and Hare


Colour, bold prints 

Let’s face it, 2020 is definitely not what we had envisaged. With the Coronavirus pandemic changing the course of the world, travel and our day-to-day lives, it’s no wonder men and their partners have been wearing and gifting colourful underwear with bold prints and eclectic styles to bring a bit of joy into 2020. Choose prints, designs and colours that you might not have necessarily chosen in the past to inject a bit of fun, life and personality into your underwear collection. Colourful underwear is also a great way of showing off and enhancing what you’ve got; the right colour in the right spot can redefine the contours and shape of your crotch. 


Pouch support technology 

We’ve also seen a growing number of men switch to underwear that offer clever pouch support. Adjustable, anti-chafing and moisture-wicking, this type of men’s underwear aims to provide good support and lift. They’re not only perfect for a wide range of occupations including athletes, military personnel, warehouse workers, equestrian riders and more, but they’re also suited to everyday wear. One of our favourite men’s underwear brands that offers pouch support is Athletic Underwear.


Sixtine's
Sixtine's


Bamboo materials  

Another emerging trend we’ve noticed this year is bamboo. More and more brands are offering men bamboo-made underwear and we couldn’t be happier. Bamboo is not only better for the environment as it’s biodegradable and natural, it also makes the underwear silky-soft, hypoallergenic and odour resistant. 


Luxury men’s underwear 

Hey, like we said, 2020 has not been our year. Why not treat yourself to a luxury designer brand of men’s underwear? Impossibly soft, sexy and stylish, they make the perfect gift no matter the time of year. If you’ve got the money and the means, we love brands like Sixtine's, JustWears, Bamigo, McAlson and Hamilton and Hare who are offering Made to Measure boxer shorts.


Bamigo
Bamigo


Silk styles  

Continuing the line of luxurious men’s underwear, silk is another popular style in 2020. Another natural fabric like bamboo, silk is great for temperature regulation. Not only does it absorb moisture, it’s a highly breathable fabric that helps to keep your manhood cool in summer and warm in winter. It’s also hypoallergenic, making it a great material for sensitive skin types.


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