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In Conversation with Stefan Pagréus of A Day's March

A Day’s March is a clothing label offering quality shirts and wardrobe staples at a friendly price. The company was founded by Marcus Gårdö, Pelle Lundquist and Stefan Pagréus. Together they have a mixed background from different disciplines including retail, branding, graphic design and interior design. Their vision is to update the essential wardrobe and create a store they wished existed. A Day’s March is a direct-to-customer brand, and by cutting out the middlemen the label can offer high quality products at a friendly price.

In a recent episode of the MenswearStyle Podcast we interviewed A Day's March co-founder Stefan Pagréus about the backgrounds of each of the business founders and the story of launching their menswear brand. They started the company because they couldn't find classic quality menswear at a fair price. Our host Peter Brooker and Stefan also chatted about the process of designing and manufacturing garments, launching a womenswear range, sustainability motivations, the DTC business model, and the staple menswear pieces every man should have in his personal collection.

“Alongside my work for A Day’s March, I also work as a clinical psychologist. It was three of us that started the brand, we were working in advertising together at the time. To make a long story short, that resulted in the launch of the brand, and then two years later we had our first brick and mortar store in Stockholm with eCommerce. Apart from being really interested in menswear, we ourselves lacked a brand that offered very classic and quality menswear at an affordable price. We did not have any prior experience in designing or producing clothes, but we had a really clear idea of what we wanted to do with the garments and the brand. We didn't really know how to do it, so we just had to learn along the way. Our aim is to create clothes that you would like to wear for a long time, and over and over again. We want the garments to have longevity, so quality is very important to us. It's also important to have that long living perspective when it comes to the design, and to think beyond fashion trends. A Day's March's style is straightforward, uncomplicated, and wearable. We are also trying our best to lessen our impact on the environment, so we mainly produce in Portugal with local fabrics and materials, and a substantial part of the garments are made in organic cotton. We are a direct-to-consumer company, meaning we only sell in our own stores and own website. That's how we keep our prices relatively moderate.”

This is a shortened transcribed edit of episode 90 of the MenswearStyle Podcast with Stefan Pagréus, Co-Founder of adaysmarch.com. You can listen to the full version below or listen on Apple Podcasts, Spotify or your favourite podcast player.

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