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IN CONVERSATION WITH ALEXANDER DAVAROUKAS OF MONOKEL BERLIN
Written by Menswear Style in Interviews on the 31st December 2020 / In Conversation with Alexander Davaroukas of Monokel Berlin
Monokel Berlin is the made-to-measure tailor for the new generation of suits, shirts, coats and chino trousers. The three co-founders are convinced that every man should have access to high quality and perfectly fitted clothing. The brand aims to provide apparel which feels like a second skin. Their garments won't cost you a fortune but will certainly emphasise your personality. Today you will find their stores in Berlin, Munich and Riga.
In a recent episode of the MenswearStyle Podcast we interviewed Monokel Berlin Co-Founder Alexander Davaroukas about his working background and the founding story of the brick-and-mortar focused men's tailoring brand. After a personal frustration of not being able to successfully guide Berlin-based tailors towards the type of look he wanted, he decided to combat this by starting a made to measure business with his friends. Our host Peter Brooker and Alexander also chatted about educating men on clothing, how the consultation process works, and making garments suitable for all occasions.
“The brand is a contrast to the current Berlin situation where most newly founded companies here have nothing to do with brick-and-mortar. We want to slow it down a little and try to find a creative place for ourselves and our clients to relax in and mostly talk about life and tailoring. Clothing in general is something that's mostly bought online which is something that I still can't do. It's not just about how a garment looks but more about how you feel wearing it, and that’s something you can only find out by touch, feel and understanding the cloth. We sell mainly made-to-measure and most of our clients are new economy clients, and so they don't have to wear a suit for work. We never looked for a business that mainly sells suits or dress shirts, but one that could cater the entire wardrobe range. Living in Berlin, the suit is something that's quite rare. You stand out in a crowd wearing a suit here. We've been working on a process for about three years now, trying to create a wardrobe that works for you on a Tuesday afternoon, on your date night, as well as your Sunday afternoon. A wardrobe that is entirely you and works for you for as many occasions as possible, which sometimes means dressing up or dressing down a suit, but also something that doesn't make you feel you dressed up for a certain occasion.”
This is a shortened transcribed edit of episode 98 of the MenswearStyle Podcast with Alexander Davaroukas, Co-Founder of monokelberlin.de. You can listen to the full version below or listen on Apple Podcasts, Spotify, or your favourite podcast player.