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Introducing Haelf: All Things Wellbeing Reimagined

You are over 35, male and losing your hair? Well, you are one of many. And while male pattern baldness affects most men of a certain age, it’s not something anyone wants to talk about. Thankfully, with Haelf, a new company has launched looking to not only destigmatise the issue of hair loss and other chronic medical conditions, but also help treat it.

Based on the principle ‘scientific evidence first’, Michael Bartenstein has launched the brand out of Vienna, Austria in 2020. Since day one, the brand’s objective has been to provide personalised, clinically proven treatments of the finest quality; the team strives to empower broader wellbeing by opening the floor to talk about things that aren‘t easy and at times potentially even embarrassing. The range of treatments consists of both proprietary and sourced product innovations - all of which are catered to you through their utilitarian platform at haelf.com. Above all, the brand operates as a telemedicine company too, with a team made up of biochemists, medical doctors, pharmacologists and designers who are continuously creating effective and safe treatments. Importantly, each of Haelf’s product concepts begins in their lab facilities and not in a marketing department.

Consumer healthcare and pharma are industries that are often called out for untransparent behaviour, like misleading ads, indecipherable ingredient lists, and questionable claims. Within this playground, this refreshingly transparent healthcare brand naturally stands out. Crisp, clean, and minimal, Haelf is a brand line that knows exactly who it is. By doing away with intense designs, overly-gimmick-y colour palate and not feeling the need to tell the brand story through lots of copy, Haelf conveys authority in the medicine products and broader healthcare space.

The brand is striving to eliminate false promises while introducing online doctor consultations to all those who would like to improve their wellbeing. Haelf aims to set new standards through a new approach to product and process design for its range of supplements, pharmacy and prescription medicines. From hair loss to sexual health, all of Haelf’s products are delivered to patients' doorsteps within 1-2 business days, while anonymous online consultations with EU & MHRA licensed doctors take no more than 5 minutes to complete.

It is now time to enthuse like-minded people about the clinically proven properties of their products and services. The development pipeline is bulging, enabling the brand to soon bring to market the next tranche of products in the field of hair loss, premature ejaculation and erectile dysfunction. All with the science, but without the waiting lines and false promises.

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