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IN CONVERSATION WITH MATT JONES OF HEMINGSWORTH
Hemingsworth was born from one man’s travels. With a decade of experience, and non-stop travel, Founder Matt Jones decided to focus on what really spoke to his heart; designing a timeless collection of uncompromised garments for the modern globetrotter, engineered to see you effortlessly grace from boardroom to boardwalk. Versatile and beautifully made garments that would function in both formal and casual occasions, and most importantly, the journey in between. A collection that would eliminate the need for wardrobe changes, with technical fabrics to overcome changing climes – all while looking effortlessly stylish. Travelling across the globe to curate nothing less than the world’s best materials and trims, he sought to create a new benchmark for tailor-made travel. Hemingsworth combines traditional tailoring with cutting edge material and fabric design, made possible by producing every single garment in England. Today the brand is redefining versatile tailoring for the modern globetrotter.
In a recent episode of the MenswearStyle Podcast we interviewed Matt Jones, Founder of Hemingsworth about where the idea for a clothing brand suitable for global travel originated. The brand started with tailored swimwear before introducing clothing staples such as knitwear, trousers, and jackets to its collection. Our host Peter Brooker and Matt talked about the story and inspirations behind the Origins AW21 collection, why comfort and feeling good is so important, the real definition of Made in England, the design process steps, and how a brand should react when a celebrity wears its garments.
“I used to pack too many clothes when I went on my holidays, and my suit and shirts would all be crinkled when I got to my destination. The premise for Hemsworth was to create a wardrobe that travels a lot better because the clothing features crease recovery properties. I'm a guy and I sweat, and my waist expands because I enjoy a drink and meal on an airplane. So, having clothes that adapt with me wherever I'm going - from warmer climes to colder conditions – is important for the modern globetrotter. We started with swimwear because I was always wearing shorts and a lot of the ideologies of situations and occasions were shaped around that. I wanted a set of shorts that were really comfortable and also tailored so you could swim in them, yet they would also look acceptable for lunch in the restaurant.”
This is a shortened transcribed edit of episode 151 of the MenswearStyle Podcast with Matt Jones, Founder of hemingsworth.com. You can listen to the full version below or listen on Apple Podcasts, Spotify, or your favourite podcast player.
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