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IN CONVERSATION WITH ALVIN OOMMEN OF OXFORDHILL
In this podcast episode we interview Alvin Oommen, founder of OXFORDhill, a brand dedicated to manufacturing an innovative hair styling clay using nature's most potent ingredients, while ensuring maximum effectiveness. Their passion lies in the creation of all-natural skin care, hair care, and home care products, meticulously formulated with purposeful ingredients that not only deliver exceptional results but also combat the risks associated with free radicals. Unlike most personal care brands that expose us to a staggering number of 168 chemicals daily, OXFORDhill takes a different path.
They have embarked on a mission to develop a brand that epitomizes cleanliness, naturalness, and minimalism, without compromising on performance. The foundation of the brand is the OXFORDhill Standard, which permeates every aspect of their formulation and production processes. Their inaugural product is a natural hair styling clay that embodies their principles. It offers a matte finish, a hold that can be reshaped, and incredibly thick hair without any unnecessary weight.
“We have a cult following because clay as a hair styling product has many categories. A clay is very niche, some people like a really ultra strong cement-like hold but then there’s those guys who want their hair styling to be subtle and natural – a matt finish that is well-groomed – which is what clay does very well. A consumer group emerged that discovered our product and started providing us with regular feedback on how to make our product better. We would respond to that by sending them revised formulas, and we ultimately ended up making over 96 iterations based off of customer feedback.”
This is a shortened transcribed edit of episode 202 of the MenswearStyle Podcast with Alvin Oommen, Founder of natural hair styling brand oxfordhill.co. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.