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STUTTERHEIM RAINCOATS

THE SWEDISH RAINCOAT BRAND WHICH IS TAKING OVER THE WORLD

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Stutterheim Raincoats

Back in April 2013 I first spoke to Alexander Stutterheim. At the time he was envisioning the restoration of the once grand raincoat from a wooden office in Stockholm, in-between battles with melancholy and his accountant. 

Whilst these battles might still rage on, Stutterheim Raincoats has since developed from a nostalgic passion into a global landmark weather-wear brand. Birthed from a purified philosophy of small-scale production and hand-signed garments, Stutterheim has since battled against the cash-cow demons of the fashion industry whilst being propelled into rapid expansion. 

Despite this, Stutterheim and Alexander have battled on and fought the weather-wear corner and today we see a maturing brand with potential to offset some of the most elaborate on the market today.

From high-profile stockists in New York to exclusive presentations in London, all the way to a collaborative coat with Shawn Carter AKA Jay-Z, Stutterheim has become more than a successful outerwear brand but also an important reminder of the true power of real passion in creative direction. 

The growth of a brand built on real values, workmanship and genuine industry affection is something we might see too little of in a modern fashion environment. 

The release of the 2014 Lookbook signifies not levels of wealth or opulence, but a monumental stage within the company’s growth, maturity and accomplishment – an understated checkpoint in the journey of the Stutterheim storyboard.

"A brand built on real values, workmanship and genuine industry affection"
"A brand built on real values, workmanship and genuine industry affection"

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