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DISCOVER ANTONY MORATO

A LOOK AT THE SPRING/SUMMER 2014 GOLD, SILVER AND BLACK LINES

Written by in Brands on the / Discover Antony Morato

Discover Antony Morato

Established in 2007 by three young Italian brothers; Lello, Giovanni and Tania Caldarelli. Conceived as a trend-driven fashion brand with excellent value for price, with a youthful attitude. 

"The company quickly positioned itself as a successful player in the casual men’s sportswear category" 

Launched initially in Italy, the company has garnered a loyal following of customers and has quickly grown into an international competitor. Today Antony Morato is sold in 30 mono-brand stores in strategic locations throughout Europe, Asia, South America, as well as being available in multi-brand stores in more than 50 countries. 

The latest range Spring/Summer 2014 range supports 3 lines: Gold Silver and Black.

Gold 

This line focuses on denim with a vintage edge in both Metropolis and St Tropez themes. Metropolis has more relaxed every day pieces ranging from chinos to vintage shirts. The colours feature mainly in powder blues and soft greys and footwear is mainly leather brogues casual suede high tops and distressed boots. 

St Tropez is inspired from the carefree mood of St Tropez in the 1960s creating a beach chic vibe in cotton and fresh fabrics with nautical stripes and stone washed denim. Lightweight jackets bring a splash of colour in bright coral.

"Antony Morato is sold in 30 mono-brand stores"
"Antony Morato is sold in 30 mono-brand stores"

Silver 

This line has an athletic feel and is inspired by the key trend: Sports Luxe. Colours of navy blues, reds and grey with silver linings are very much apparent. 

Key pieces are zipped hoodies and drawstring trousers with cotton t-shirts. Paired with seventies inspired sneakers the look is very much fuss free. 

Black 

This is Antony Morato’s premium collection and the two main themes are ‘Pulp Fashion’ and ‘God Save the Green’

Pitti Uomo 86
Pitti Uomo 86

Pulp Fashion is a tribute to Tarantino – strictly in black and slim fitting white shirts and slim ties. On the other hand leather jackets and silhouette blazers are apparent in the range. 

God Save the Green is inspired by military. The look is preppy yet understated, combining military jackets with cargo trousers and t-shirts. Fabrics such as linen, gabardine and satin are key with metal buttons and squared pad details. The footwear is slightly more casual with high top trainers however the feel is very much sophisticated. 

For a sneak peek at their autumn/winter 2014 collection check out the campaign video below, featuring a journey through London directed by Brando De Sica.

"The company has garnered a loyal following"
"The company has garnered a loyal following"

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