READ ME BOOK
WE REVIEW THE BOOK WHICH PROVIDES 10 LESSONS FOR WRITING GREAT COPY
This is truly a great book for £18.95 and is for anyone interested in copywriting, journalism, brand marketing or simply blogging. It’s packed full of great imagery examples and case studies as well as self testing tasks.
READ ME, released in September 2014 by Roger Horberry and Gyles Lingwood and published by Laurence King is packed with practical techniques designed to help anyone who works with words improve their writing.
'Most of us think we can write. Most of us are wrong'
If you’ve ever struggled to craft a powerful message that really hits the spot, you’ll know it’s harder than it looks.
Wouldn’t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?
Well that’s exactly what you’ll find within the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting ever seen.
Designed to help anyone who works with words improve their writing, this book features effective exercises to pump up your persuasive powers. The book includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.