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INTRODUCING ADIDAS BY KOLOR AW15
A UNION OF TWO BRANDS THAT ARE BOTH FAMED FOR METICULOUS CRAFTSMANSHIP AND AN UNWAVERING COMMITMENT TO INNOVATION
Announced in January this year, the partnership with Japanese fashion brand ‘kolor’ for the A/W 2015-16 season is set to launch globally on September 25th. adidas by kolor is a union of two brands that are both famed for meticulous craftsmanship and an unwavering commitment to innovation. The result is an authentic menswear collection of high-tech apparel and footwear. kolor’s style combines modern design with careful attention to details. With his expertise, kolor founder and designer Mr. Junichi Abe creates products that have an optimal balance with every aspect – from craftsmanship and distinctive cuts and fits, to a subtle and leading-edge approach to design.
With its passion for sports, adidas’ aim has always been to make athletes better. With the combination of innovative adidas technologies, the highest levels of quality and visionary design, adidas constantly breaks new ground as it strives to provide the best products in sportswear. This aim is further explored with the exciting fusion found within the adidas by kolor collection.
Emphasizing on clean, effortless cuts, this collection of instantly wearable apparel utilizes the revolutionary adidas performance technologies Climaheat and Climachill – engineered for athletes to regulate body temperatures for an optimum athletic performance. The collection caries 9 apparel pieces, from SS as well as LS knit tops, fleece jackets, anoraks, short and long pants, to down jackets. The 2 footwear styles, which are also part of adidas´ Ultra BOOST Collective, combine kolor’s design identity with the highest level of innovation by using adidas’ revolutionary BOOST™ technology.
Fusing the best of both worlds, the adidas by kolor performance collection combines the high-end fabrics and breakthrough technologies of adidas with kolor’s unique cuts and fashion-forward vision. Debuting in-store and online with the A/W 2015-16, the collection will be available worldwide from September 25th onwards.
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