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Introducing Eyelet Milano

Forget the pending release of the Magnificent Seven remake, I'm here to tell you about the perfect seven from Eyelet Milano. Seven colours, seven the lucky number and seven is also the days of week - the main inspiration for the SEVEN DAYS collection (every day a different colour). As the Italian Stallion Rocky Balboa once said, "It's simple mathematics."

Stemming from the intuition and the creative flair of two idea entrepreneurs, EYELET Milano is an ambitious project, but like the fine Italian model Monica Bellucci, has now reached maturity. The project was dedicated to offering an artisan-style product of extremely high quality, the pocket square, proudly crafted in Italy (in Milan of course) by the finest manufacturing industry in the country and endowed with special meaning thanks to the precious contribution also provided by the world of non-profit organisations.

From handsewed eyelets to precious buttons, from rich tissues to exclusive finishings, the highlights of the brand are the unmistakable signature of Made in Italy. Eyelet Milano is the dream of a brand oriented to an original product, born from devotion to details, from an accurate choice of suppliers to careful packaging and a timely client care.

The Seven Days Collection is made from a top quality white piquet with a colored eyelet, one colour for each day. Monday is orange, Tuesday green, Wednesday is dressed in brown while Thursday is red, Friday is lilac, Saturday blue, and to finish the week in a yellow Sunday. Craig David could make a song about that. The pearl button is hug; distinctive characteristic of an accessory which matches style with tradition, elegance with innovation.

A precious golden and diamond button is the heart of the Diamonds Collection, an exclusive limited edition which matches Italian excellence and precious materials. The pocket square in a refined cotton piquet which shines with a unique shimmer: wonderful white and black diamonds (0,350 carats of the white diamonds, 0,45 carats of the black diamonds) for a glistening pave for a golden button of 18 carats handcrafted from Italian goldsmiths.

A fresh and delicate linen supports the huge dark and strong ebony button of the Ebony Collection which offers one of the most precious woods in the world. It is a limited edition of 99 pieces - 33 for each variety of color- light blue, pink and white. Each pocket square is packed in an elegant square white box to contain a product voted to excellence and luxury.

With a white-yellow-rose gold 18 carats button, Eyelet Milano's Luxury Collection becomes a jewel to an original and distinctive look. The Eyelet is an Italian colored cotton yard. The button is hand-crafted in 18kt gold. The fabric is a piquet of high range made in Italy by a company with over 100 years of history.

But it's not all about pocket squares, the brand also reinterprets its concept of eyelet in button and has introduced a collection of golden and diamonds rings. A select A-Team-esque crew of outstanding Italian goldsmiths enhances the button in yellow, white and rose gold with a wonderful pavé of 0,350 carats white brilliant diamonds producing a look as if it was literally sewn to the ring with a golden string. This technique comes from the tailorship routine which binds the button to the shirtcuff. This is the primal inspiration of the Eyelet Milano collection.

Peter Brooker

Peter is a published author on men's style, a huge James Bond fanatic and the host of our very own Menswear Style Podcast. His new book 'From Tailors with Love: An Evolution of Menswear Through the Bond Films' is available now.

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