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DAVID GANDY BECOMES M&S AMBASSADOR
BRINGING THE TAILORING COLLECTION TO LIFE FOR AW17
This AW17 marks the launch of M&S’ biggest ever tailoring range across more sizes, lengths and fits than ever before with 65 colour style options across four fits, giving customers their most personalised off-the-peg suit. This ties in with the introduction of M&S’ first ever tailoring ambassador in the form of global style icon, David Gandy, to bring the tailoring collection to life for customers, offering style inspiration and advice on ways to style and wear suits.
M&S has a rich heritage in suiting, and in the 1980s M&S revolutionised the UK formalwear market, allowing men to move from buying off the peg suits and jackets as a set, to offering its customers the choice of separate jackets and trousers in a range of fits, very much like the way we shop today. Since then, M&S has continued to be a trail blazer in tailoring, introducing a number of market firsts to make customers’ lives easier, including machine washable suits, water-repellent Stormwear suits, crease resistant travel suits and the iconic sustainable suit. They've also made headlines for being the official tailor to the England Football team for over ten years. From Winter 2017, all customers will receive even better service in stores with suit advisors being upskilled through the introduction of a new nationwide training programme.
A brand-new suit style section has launched online, housing editorial content and video, as well as tips on how customers can wear suits for different occasions from the different ranges within M&S. David Gandy says, ‘I am honoured and excited to be named as the first ever M&S Ambassador of Tailoring. Ironically my first ever suit was one of my Dad’s M&S pure wool suits that I had altered to fit me. Ever since then I have had an interest and love of British tailoring. I have been part of the M&S family for over six years now, both as a face and as a designer for my own collection, which have proved to be very successful. My role has now evolved and expanded to working behind the scenes with the creative teams on the new suit style section of the website, and on the art direction and styling of the new tailoring campaign. I am delighted so far with the results and I’ve enjoyed watching the ideas and concepts come to life, and hope the new tailoring styles in the imagery and videos inspire M&S customers’
M&S CEO, Steve Rowe says, ‘I’ve really enjoyed being part of the M&S Tailoring Talk, marking the launch of our biggest ever suit collection which we’ve designed and developed through in depth customer feedback. It was great to debate the significance of the suit past, present and future with our new Ambassador of Tailoring, David Gandy, and others from the wider M&S network. I have long-standing love of the suit, I’ve worn a suit every day of my professional life at M&S and for me, the suit stands for quality, craftsmanship and heritage, much like this great company I work for.’