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RIVER ISLAND X OLLY MURS PREMIUM MENSWEAR COLLECTION

A CAPSULE RANGE COMBINING SMART TAILORING WITH PLAYFUL DESIGN DETAILS

Written by in New Collections on the / River Island x Olly Murs Premium Menswear Collection

River Island x Olly Murs Premium Menswear Collection

This November, River Island debuts an exclusive collaboration with multi-platinum selling artist Olly Murs, combining affordable luxury with contemporary wardrobe staples. Olly Murs x River Island channels Murs’ flair for understated cool in to a fourteen-piece collection of premium tops, trousers, outerwear and tailoring; realising his creative vision through luxe textures and rich colour, underpinned by bold geometric print.

Olly started his music career on the 2009 The X Factor, where he finished runner up and signed a joint record deal with mentor Simon Cowell and Epic Records. He has since released five studio albums, the latest release ’24 HRS’ shooting straight to the No.1 spot and achieving platinum sales. Olly has since been busy in the studio working on his sixth album, with the first single ‘Moves’ featuring Snoop Dogg.

“I have always loved clothes, but for me to do a fashion collaboration, it had to be authentic and River Island seemed like the perfect fit. The brand has always been close to my heart and my earliest memories of payday shopping with my mates at the local store in Essex make this collaboration all the more personal to me. I was fully immersed in the design process to ensure that every piece was true to my style. I have loved every minute of it and I can’t wait to share the collection with my fans.” – Olly Murs.

Elegant day-to-night dressing is core to the smart-casual aesthetic of the range. The bronze Harrington jackets and single-breasted dinner jacket are lightly structured, cut from butter-soft velvet and just as easily paired with a premium cotton tee or a fitted turtleneck. The slim fit and narrow notch lapels of the check single breasted suit is complimented by modern styling, teaming trainers with a lightweight knit.

Luxurious, fine gauge knitwear is a signature Olly Murs look. Block panel crew-neck knits in icy blue and rich brown are statement pieces, offset by the understated elegance of the merino wool polo shirt tops in black and mustard, an essential weekend look when layered with the ice blue overcoat and tailored trousers in houndstooth, black or check.

Arresting prints offset the muted chic of the other separates in the range. Two unique styles in bold chevron and geometric print in icy blue and cool grey are applied to louche viscose shirts. The voluminous drape of the shirting compliments the sharp, clean lines of tailored trousers, completing the look with crisp white trainers or tie-bar leather loafers. Shop the full range at riverisland.com today.

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