Written by Menswear Style in Stockists on the 24th November 2021

Representing today’s passionate progressives is HIT and RUN; a platform designed to give a voice to designers, artists and causes. It promotes expression and cultural awareness, but in a way that ensures a minimal environmental impact. As an antidote to the mass spending on seasonal throw away fashion, HIT and RUN has partnered with some talented names to create gifts that can be worn all year long, packing punch with important messages and innovative design.

The Anti-Fast Fashion Christmas pieces have been designed by Peter Kennard (pictured above), Sarah Maple, Daisy Parris, Mr Phomer, Pam Hogg, Kristian Jones, Jessica Rubbish, Xie Rong, Adam Bridgland, Paul Davis, Alexi Marshall, Emily Moore, Valerie Savchits, Olivia Strange and Dot Master. Prices range from £25 to £40 for a t-shirt, and £45 - £69 for a sweater.

Every collection is designed by someone who wants to make a difference and to inspire others with their message. All are exclusive to HIT and RUN, including works from emerging artists and more established names such as Matthew Miller, Jake Chapman, Pam Hogg, Elizabeth Ilsley, Kyle De’Volle, as well as partnerships with i-D and the RCA. Well known fans of HIT and RUN include Haider Ackermann, Sam Smith, Olly Alexander, Nick Jones, and Glyn Fussell.

T-shirts and sweaters on the site explore themes including LGBTQ+ rights, gender and race issues, female sexual exploitation, capitalism and consumerism, popular culture, as well as shining an introspective light on the fashion and art world. The results are often tongue-in-cheek, witty, unapologetic (and uncensored!)… but always creative. The webpage reads less as a fashion eCommerce site, more an art gallery. You’ll find yourself browsing in a way you’ve not done before – so many voices and each of them communicated so uniquely.

HIT and RUN was created by Mickey Ellis in 2020, as the antithesis to what he saw as a creatively barren and environmentally devastating fast-fashion industry, which he had worked in himself at the start of his career. Staunchly anti-fast fashion, the ethos of HIT and RUN is that no one visiting the site needs new clothes. Everything is made to order, fair trade, and produced in organic cotton or recycled polyester. All designs are digitally printed using non-toxic ink, nothing is screen printed as the chemicals used are highly toxic and there’s zero plastic packaging.

Collections featured: Adverse Camber, Alison Lloyd, White Negro by Baraj Matthews, Barrfina by Inkie, Bootlegciaga, Cult to Culture, Danny Flynn, Danny Sangra, El Negro Ingles, Elizabeth Ilsley, Fasczion, Flat Earth by Holgal Studio, Foka Wolf, Frank Leder, Gory Hole, Gulps, Hit & Run, i-D, Jamie Reid, James Unsworth, Jake Chapman, Jenny Dyson, Jordan McKenzie, Joshua Wilks, Kyle De’Volle, omdo STUDIOS, Matthew Miller, Orsolyo Monar, Pastaio / Joy, Poor Homme, RCA T-Shit Shop, Self & More, Selfish C**t, Style For Stroke, Tim Noble, Totalartshole, Vexxed Generation x Lawsuit, Woodzy, Youth.

Peter Kennard, Sarah Maple, Daisy Parris, Pam Hogg, Kristian Jones, Jessica Rubbish, and Mr Phomer are featured in HIT and RUN's Zero-Waste Anti-Fast Fashion Christmas.