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Discover December 2021’s Coolest Stuff

I think I’ll take this opportunity to wish you all a merry Christmas. I hope you all have a good one. The theme of this month’s coolest stuff roundup is dedicated to all those last-minute gift buyers out there. Life gets in the way, and you just haven’t gotten around to it yet. I hear you. With that in mind, here are some cool ideas to inspire you, and if you order today you’ll receive your chosen wares before Christmas day. 

ROJA Parfums Oligarch 

If your goal this season is to make a statement with your scent, then look to Oligarch. With this creation, you can catch people’s interest with an achingly easy-going odour whilst quietly letting everyone who leans in to smell it know that it’s dripping with dollar signs. Oligarch is exactly that scent – it is the man in the room who has it all: the charm and the success. He is all about the finer things in life but his personality is what impresses the most. An engaging Chypré accord of pure sophistication and great versatility, Oligarch makes it a perfectly transitional scent.  


elliot footwear High Tops 

elliott footwear was the world’s first shoe brand to launch a climate positive footwear collection, bringing aesthetic, vegan and recycled rubber shoes to the world since 2018. Aesthetically pleasing and versatile, these climate-positive sneakers are made with recyclable and breathable fabrics. Timeless and comfortable, these high-tops are complete with anti-slip rubber soles, perfect for everyday activities. 


elliot footwear
elliot footwear

Breitling Super AVI Watch 

Super AVI, the newest watch series from Breitling, is a celebration of aviation history with designs inspired by the original 1953 “Co-Pilot” Ref.765 AVI aviator’s watch and four legendary planes: the North American Aviation P-51Mustang, the Vought F4U Corsair, the Curtiss P-40 Warhawk and the de Havilland Mosquito. In the 1930s, Breitling’s Huit Aviation department made its name inventing precision cockpit clocks for the then nascent field of aeronautics. Two decades later, in 1953, Breitling introduced the world to yet another novel flight instrument, this time in wearable form. The Ref.765 AVI pilot’s watch was an instant hit. Beloved by aviators, it quickly became known as the “Co-Pilot”. That pioneering watch is the inspiration for today’s Super AVI, the debut series in Breitling’s Classic AVI collection. 




International premium brand FALKE have teamed up with Mindset-led Fitness Brand; ROWBOTS, co-founded by professional footballer Gareth Bale, to create an AW21 menswear and womenswear capsule collection of sportswear. FALKE’s long-term research in knitting technology and biomechanics has led to create the perfect apparel for the ultimate sports performance. The collection features Socks, T-Shirts, Shorts, Pullovers, Sports Bras and Tights, all in smart black and grey colourways. A collection of technical clothing created for all workouts, designed with the body in mind to move with you as you perform. Made with performance fabrics that offer the highest level of comfort by effective moisture management and temperature regulation. 



Point Zero by Maurice Benisti X Selfridges 

Born out of utility, Point Zero’s bombers and parkas are designed to keep you warm and protected. Combining sport and streetwear, the brand created by Maurice Benisti defines itself as functional and stylish, eager to create collections that blend trend and weather. The Point Zero collection for Selfridges has a neutral utilitarian palette consisting of shades of white and black with muted sand and military green as accent colours. The lightweight coats are made of mixed media quilting with utility pockets and are constructed to stay dry. The coats are eco-down and made from recycled water bottles. The fill uses no glue which is more environmentally friendly and has a high warmth retention of up to -30 degrees celsius.  


Point Zero
Point Zero

BRISTON Clubmaster Travel Clock 

BRISTON's new table alarm clock is designed to be a timeless classic. Available in four styles, this new case is crafted either in tortoiseshell style acetate or in black acetate with a mirror-polished finish. The design of the case is recognisable by its two pushers as well as its crown on the top reminiscent of the first racing chronometers. This novelty is characterised by bottom counters to add depth as well as arrow shaped indexes provided with Superluminova C1. Inside these 50mm alarm clocks, is a new YM26 caliber manufactured by EPSON highlighting the alarm functions, world time and the small seconds at 6 o'clock. This hand is linked to the 9 o’clock counter which indicates another time zone. The Clubmaster Travel Clock comes with a felt pouch case to easily take anywhere around the globe. 



Flaash Apparel AW21 

Flaash apparel have released their introspective GOOD OMENS range for AW21. Sailors coveted swallows, shepherds looked to red skies and ironically a bird shitting on your head are all considered good omens. Founder of Flaash, Kurt, reflected on his own pillars of good luck from a heron he sees on his daily cycle to a pair of socks he impulse purchased in an airport and built the whole AW21 collection around the humble good omen. The collection takes in bold prints on hardy fabrics, cord hats, cosy joggers, work ready hard-wearing trousers in solid silhouettes via collegiate stitched logo jumpers on super nice heavyweight 450gsm cross-grain cotton with double stitched side panels. 




If you thought the guys and girls at Mutt Motorcycles would slow down with everything that's been going on during the last 18 months, think again. Not only have they opened their amazing brand new 35,000 square foot Birmingham HQ, The House of Mutt (complete with a retail store, coffee shop, music venue and a secret whiskey bar, they've also been grinding away to cook up the FSR - which takes a small cc bike to whole new level but in looks and sound. This thing is batshit crazy loud and has pure power. Mutt are all about taking something that’s classic and sprinkling it with something unique, in a way that only they know how. And that's exactly what they’ve done with the FSR, the latest beast to be released out of the Mutt lab and into the wild. 



Watson & Wolfe X Ethel Loves Me 

A distinctive and colourful collaboration between destination lifestyle store Ethel Loves Me and the team at Watson & Wolfe. This limited-edition collection consists of a colourful capsule of wallets, cardholders, zipped key and cardholders and keyrings. All items can be customised with embossed initials. This bifold wallet in cobalt blue is strictly a limited edition and carry's Ethel’s signature love heart and the Watson & Wolfe brand. It has been handmade in a stunning combination of colours. The exterior cobalt blue corn leather has 45% bio plant content, whilst the interior pocket sections are handmade in soft and supple corn leather with 30% bio plant content. Inside each of the pockets and throughout the notes section flashes a durable polyester lining in mango. The corn is from a renewable source, and the final material is 3 x more environmentally friendly than animal leather. The surface layer of PU provides water, stain and scratch resistance. 


Watson & Wolfe
Watson & Wolfe

Wawwa Clothing AW21 

Manchester based Wawwa Clothing have expanded their in-house production in their own independent factory for AW21. The Wawwa micro-factory, which was set up when the pandemic hit due to the need for face masks and demand for PPE, has now been kitted out to cover the majority of the accessories on offer, as well as new jersey and woven styles. Each of Wawwa Clothing's items are designed with durability and wearability in mind for all genders. And the brand utilises recycled fabrics and trims wherever possible. The seasonal colour palette is a smooth transition from spring/summer 2021, so cross-seasonal items can be merchandised together seamlessly. Core colours; black, white, khaki, and natural sit alongside navy and forest green. 



Craig Landale

Previously heading up digital marketing at a large UK menswear group, Craig steers the ship at Menswear Style and has a keen interest for sustainable brands, fashion startups and British manufacturing.

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