Written by Menswear Style in Interviews on the 10th October 2022

Fera is an independent British outdoor brand that combines a deep reverence for the wild with a desire to create outdoor clothing that is not only reliable and made to last but also have a timeless sense of style. They are here for the true outdoor lovers, for those who know a passion for the outdoors has never gone out of style. Joyful, enthusiastic people who love adventure and spending time in the wild. For people who are tired of the outdoors being filled with fluorescent yellow anoraks and highly technical trousers with twenty-seven pockets. Fera are recasting tradition, finding new inspiration as well as delving into the archives, seeking the timeless outdoor gear of the past, and reviving them with a contemporary edge.

In this episode of the MenswearStyle Podcast we interviewed Sidney Hiscox and Declan Morrison, Co-Founders of Fera about their new British outdoor clothing brand launched during the Covid-19 pandemic. They both met at school aged 4 and have a deep love for the wild. Peter Brooker and the co-founders talked about rugged adventure style, finding your wild, how they raised funding, the meaning behind the brand name, supporting British manufacturing, and where they gain design inspiration.

“We’re trying to bring back timeless and rugged style to the outdoor clothing market, and combining that with a deep love and reverence for the wild. We had a pretty clear vision and philosophy from the beginning. Our tagline is ‘seek your wild’, so both of us are passionate about the wilderness, even though we might sometimes think that the UK is devoid of it. We want to do what we can to protect our wild spaces. We want to use our platform to inspire people to go outside and to get into the outdoors. It’s probably less about place, and more about attitude and state of mind. While some people might feel the need to go to the most remote corners of Earth to find their wild, for others, it might be an area of their local woodland or a river running through their town.”

This is a shortened transcribed edit of episode 173 of the MenswearStyle Podcast with Sidney Hiscox & Declan Morrison, Co-Founders of Rugged Outdoor Apparel brand feragb.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

We interview Sidney Hiscox and Declan Morrison of Rugged Outdoor Apparel brand Fera about the founder story.