Written by Menswear Style in Interviews on the 12th October 2022

Humanery aims to build the definitive global destination for men that serves all their beauty, grooming and self-care needs in one convenient place. Their platform is an online marketplace, which helps consumers find and purchase men's beauty and self-care products that work for them. They partner with many high quality and prestigious men's beauty, men's skincare, grooming, haircare, fragrance and wellness brands from around the globe that sell their products on the Humanery website.

In a recent episode of the MenswearStyle Podcast we interviewed Sid Baveja, Founder of Humanery about his business which aims to help men reach better and curated grooming products. Although the new generation of men are interested in men's beauty products, many still lack knowledge and guidance. Peter Brooker and Sid talked about stigma and education, sourcing brands with provenance, commission business model, men's makeup, gender neutral products, and their bespoke recommendations service.

“We are trying to build a destination that provides the very best of grooming, beauty, and self-care products for men. We know that men want better quality self-care, beauty, and grooming products but traditional beauty retail often has very limited selection for them. Beauty retailers tend to be geared towards the female consumer, and we're trying to level the playing field by creating a curated destination whilst also providing education and advice. The first thing we look for when it comes to products is if the brand has a real story and a real value set. The value set could be that they focus on sustainable packaging, vegan cruelty-free formulations, or on being more organic and natural. Our stocked brands have a very clear understanding of what their products are, and their provenance is very strong.”

This is a shortened transcribed edit of episode 171 of the MenswearStyle Podcast with Sid Baveja, Founder of the finest men's grooming destination humanery.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

Finest Men's Grooming, Prestigious Men's Beauty, Men's Skincare, Grooming, Haircare, Fragrance, and Wellness Brands.