Written by Menswear Style in Brands on the 22nd March 2024

As the days lengthen and the temperatures rise, the world of men's fashion eagerly anticipates the unveiling of the latest trends and collections for Spring/Summer 2024. From established classics to innovative newcomers, the menswear landscape offers a plethora of options to elevate your wardrobe this season. Join us as we explore the top men’s fashion brands to watch for the season ahead, each offering its own unique blend of tradition, innovation, and unmistakable style.

Kleman 

With a near 80-year heritage in fine shoemaking, Kleman France is a brand growing in stature based on the foundations of parent company Cléon Manufacturing, situated just a few Kilometres outside Nantes. With all product made in the factory headquarters in the town of La Romagne, the brand is now a popular go-to for Europe’s cool set. In this new season. For the Spring-Summer 2024 collection, Kleman revisits iconic elements from its past while blending them with a modern aesthetic.Clean lines and robust designs evoke the raw architecture of iconic structures. Every detail is intentional and every stitch a testament to the brand’s commitment. Kleman stands firm in its commitment to eco-responsibility by utilising sustainable materials and minimizing its environmental footprint. The shoes in this collection are not only stylish but also built to withstand the test of time, a true homage to craftsmanship and durability. Models include the well-known Padror and Ballast sandal, but now also include the Marechal, Padrini, Rade, Dalior, Bastille and Accore - all in an array of different colour-ways and materials. 

Universal Works 

The latest Spring Summer '24 collection from workwear authority Universal Works not only marks the brand’s 30th collection but also its 15th year in business. With a continued mission 'to help people feel good by dressing good’, with peace, love and soul. For SS24, Universal Works reconnects with a sensory feeling. In an increasingly demanding digital world, there is still a need for physical connection, touch, feel and beauty. This collection encapsulates just that: texture, colour, subtlety and expression. It is clothing designed by real people, made by real people, to be worn by real people. 

Kardo 

Kardo maintains its effortlessly cool vibe and easy-to-wear silhouette as we enter the summer months and the launch of its SS24 Collection. One of the most talked about menswear labels on the circuit, Kardo fuses its relaxed workwear inspired shapes with Indian-based heritage craftsmanship. The result, beautifully finished pieces that carry an unrivalled uniqueness within hand-crafted garments. Based in New Delhi, Kardo works with a host of communities and artisans to capture age-old finishing against the backdrop of their stylish silhouettes. For SS24 the brand presents its interesting offer of bold, vibrant statement-making pieces that are light and easy-to-wear under the summer sun. From patchwork and handwoven garments through to Khadi, block print and embroidered pieces, Kardo presents an unmatched vibrancy with quality, which also importantly carries sustainable elements such as up-cycling.

Les Deux 

The Spring/Summer collection from refined Danish streetwear/preppy brand Les Deux is a must see for stylish men looking for that go-to all-encompassing brand. Capturing practical workwear-inspired pieces alongside lighter layers and with that signature retro twist, Les Deux presents easy-to-wear street styles in dusty colour-ways and distinctive prints. The collection is inspired by a group of friends taking a summer road trip along Route 66. The brand’s exploration of texture also continues this season, with soft bouclé, luxurious merino, durable twill, and shaggy, long-haired suede footwear just some of the tactile pieces appearing in the range. Unusually for a Spring collection, knitwear also features with knitted shirts like the Garrett and Easton being really classic, vintage-inspired styles, crafted in cotton with a wide stitch keeping them breathable and versatile. 

Unfeigned 

The Madrid-based family fashion label takes us into SS24 with great momentum after two well-received collections last year. In this spring-summer 2024 collection the brand's tech-infused sets will not disappoint. The design team has created sets made with recycled fabrics including their latest utility vest. The perfect definition of what we call all-terrain gear. Unfeigned is also extending its shirting line with solid and striped patterns in both styles - the baggy and the pajama shirts. These pieces do not take away from your office looks while also being perfect for holiday escapades. In addition to the staple pieces, from white to caviar, this new season’s palette will also offer the lime and fog shades. A bright one and a neutral choice, perfect to combine with techwear. 

Timothée Paris 

You may have guessed that this new, luxury footwear brand is from the French Capital. From designer Masamitsu Hata, formerly of Berluti, Timothée Paris is a collection of clean-lined, well executed pieces for both men and women across sneakers and loafers. The inspiration behind Timothée is in the provision of its best in quality, comfortable and stylish high-end footwear that can make exploring and walking the city streets all the more enjoyable. This summer we have our eye on the Atlantique Cloud White priced at 320 Euros, which sits perfectly with a wide-legged pant, tailored chino, or evenshorts.  

Pockies 

Not your usual run-of-the mill underwear centric brand. Pockies hails from Amsterdam and the brainchild of three university friends who wanted to add pockets to their boxers shorts. Why? Well why not and plus it’s the perfect loungewear attire when you can stuff the TV remote or your phone inside when lounging in the house. Since it’s early days, Pockies now includes a growing collection of easy-to-wear, stylish Couch Couture, which is a tongue-in-cheek take on the fashion industry, featuring socks, sweatpants, hoodies and now also all-day swimwear. It’s cool.

Druthers NYC

From designer Adam Gianotti, Druthers NYC has been on the radar for a little while. Colourful, well-made undies with a clear New York vibe, Gianotti now delivers a wider range of products from the excellently executed Kimono robe set, including shorts, the waffle beanie and a vast array of socks that are simply talked about at length from anyone that has the pleasure of wearing them. From briefs to boxers and beyond, the streetwear vibe from Druthers NYC is to create products with purpose and functionality at heart. What’s the point otherwise? 

Walker Slater 

The go-to for anything cool and tweed, Walker Slater is the contemporary tweed brand and much more hailing from Edinburgh, Scotland but with a firm representation in London with its two shops on great Queen’s Street, Covent Garden. From tweed and other fabric suiting, and their very own cutting patterns, through to knitwear, overcoats and the New Macian waxed jacket, Walker Slater is a place of discovery and a one-stop shop for men that want to look good, in first class quality, but at an affordable price. The range of accessories is also second-to-none. 

VYN 

Without question, VYN Sneakers are the most unique on the market. Simple, clean and with a premium aesthetic, the sneakers feature a removable heel and heel counter to help extend the lifespan of your favourite shoes. Available in an array of colours and made in the highest quality Italian leather, the heel elements can be utilised by wearers to create their very own unique combination which allows for playful versatility fit for any occasion. With main shoe colours including off-white, greige, tan, military green and navy and with heel counter colours including natural, navy, olive and flame, there is plenty to play with. 

Anerkjendt 

The Danish workwear brand of the moment, Anerkjendt (A-na-kin) is an honest representation of what men should and can be wearing without fuss or breaking the bank. Inspired by Danish workers from yesteryear in industries such as fishing, Anerkjendt provides a modern-day twist on easy-to-wear menswear products and they’re proving popular. Using real people in real jobs from different countries in their marketing, the brand’s seamless and open storytelling is as alluring as their products, which feature beautiful fabrics as well as prints across products ranging from pants, knitwear and jackets, through to t-shirts, shorts and swimwear for the summer months alongside a host of very cool accessories. One to watch! 

Special mention - Stenströms 

2024 marks the 125th anniversary for Swedish shirting authority Stenströms. Hailing from the south west coast of Sweden and the fishing town of Helsingborg, Stenströms has been catering for the premium menswear shirting market since 1899. The brand's leading craftsmanship and reputation continues to this day across products ranging from shirts through to knitwear, t-shirts, sweatshirts, swimwear and accessories. This year, to mark the anniversary, Stenströms will release a capsule 1899 shirting collection and also unveils a collaboration with one of the menswear industry’s best known figures. Watch this space.

Universal Works, Kleman, Kardo, Les Deux, Unfeigned, Timothée Paris, Pockies, Druthers, Walker Slater, VYN, Anerkjendt, and Stenströms.